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Discover the Charm of Becky Boo-tique: West Point’s Newest Specialty Shop

five women posting in red and green shirts in retail store

Hey there, fashionistas! We’d like to introduce you to Becky Boo-tique, the brainchild of West Point native Rebecca Martin, a woman with an eye for all things beautiful. Rebecca's journey began in 2021 when she decided to turn her love for curated fashion into an online boutique. As the virtual storefront flourished, so did her dream of having a physical presence. Fast forward to October 1, 2023, and Rebecca officially retired from her nearly 27-year career as a senior field auditor to oversee her thriving business which now includes online sales from all around the United States to Canada, as well as three brick and mortar locations—West Point, Dinwiddie, and Petersburg.

ribbon cutting ceremony in front of store

Rebecca says, “At Becky Boo-tique, we go beyond the ordinary. Our services include virtual styling, convenient delivery options, and a diverse selection of clothing and accessories for the entire family. Plus, we've got a charming assortment of small gifts that are perfect for any occasion.” When asked about the West Point location, Rebecca can’t help but smile. “Our new West Point store is particularly special to me as I grew up in the town and graduated from West Point High School in 1991. I already had a customer base through my sister’s marketing and support.” Since opening the new storefront, Rebecca’s mom has even had to step in and work—West Pointers and shoppers from nearby counties are keeping the location very busy.

merchandise display in boutique

Not long after opening the doors in West Point, Rebecca expanded to her third location in Dinwiddie. She and her family have lived in the county for 32 years and knew it would be the perfect place to grow her business. Rebecca says, “My husband and I are quite fond of the Dinwiddie High School football team, so you are sure to see spirit wear in the location, and of course you can find West Point spirit wear in that storefront!”

When she opened her online boutique, Rebecca was adamant that she give back, not only by volunteering her time, but through donating a portion of each sale to one of three charities—the National Law Enforcement Officers Memorial Fund, the Leukemia & Lymphoma Society, and the Vascular Birthmarks Foundation. She’s proud to have kept that promise and looks forward to continuing to support the three communities Becky Boo-tique calls home.  

When asked about her support system, Rebecca says, “I could not do any of this without the support of my family. My sister, Crystal, is the main component of this business, and without her, I would be lost. My employees are the best around. My current team of hardworking stylists are my best cheerleaders, and they have become family. I would truly be lost without them. We bond at employee events, so much so that many of them have started coming in to work on their days off just to see their coworkers. I think that speaks loudly about how good of an environment our staff creates at Becky Boo-tique.”

woman in pink dress and sunglasses in a store

The Town of West Point and the West Point Chamber of Commerce are delighted to welcome Becky Boo-tique to the town’s growing family of small businesses. “My wife and I can both shop there...she can check out the Judy Blues and I can update my men’s casual wear, too. It’s very convenient to have in our town and we are excited that Becky Boo-tique calls West Point home.” - Sam Drewry, West Point Chamber of Commerce

The West Point location is open Mondays and Thursday through Saturday from 10am until 6pm, and Sundays from 11am to 4pm. You can find Becky Boo-tique online, in West Point at 2800 King William Avenue, on Facebook, and Instagram.

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